Company News

Puig Acquires Luxury Fragrance Brand Byredo

Founder Ben Gorham will remain shareholder and chief creative officer.

Author Image

By: Christine Esposito

Editor-in-Chief

Puig has acquired a majority stake in Byredo, the Swedish luxury brand founded in Stockholm in 2006. Founder Ben Gorham and Manzanita Capital will both remain as shareholders, according to Puig. Gorham will continue his creative leadership as chief creative officer. Manzanita will remain committed to the long-term growth and vision of Byredo. Puig says the acquisition reinforces its high-end positioning with a brand that has redefined luxury and owns a true hearted direct-to-consumer...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters